A good newsletter is all about great content quality, consistency, and uniqueness. If you are thinking of starting a newsletter, you must spend time thinking about the subject and format. We gathered a bunch of ideas for your new newsletter. Check them out below!
Table of Contents
Newsletter ideas – 7 ideas to get you stared with your newsletter
1. Curated content newsletter
People are busy, they don’t have a lot of time and they have too much information to be able to keep up with everything. You can help them by picking and choosing only the most relevant things they should know.
If you’re enthusiastic about a specific subject, you can create an entire newsletter that is a focused around that topic. But it’s hard to start with your own take and point of view. If you haven’t built your audience by now, people will not necessarily rush to sign up just to read your own opinions.
A curation newsletter is the solution. You can easily link to external resources and don’t have to write all the content by yourself. Share relevant content, add a bit of your take on it, and build a name for yourself in this niche while doing so. Then, you can leverage your name/brand and start or pivot to a newsletter that shares what you have to say.
A good example for a curation newsletter is the How it actually works newsletter. It’s a weekly newsletter that contains the best material out there (research, books, articles, podcasts, Twitter, videos).
2. The expert newsletter
If you have experience and insights into a specific industry, you can start an expert newsletter. Educate people about the industry. Explain how things work and what could be changed and improved. Simplify complicated ideas and your audience will come knocking on your door.
An example for such a newsletter is Lenny’s newsletter, a weekly advice column about product and growth from an ex-employee at Airbnb.
3. The news newsletter
This one is a bit harder for a starting solo creator to tackle, but is possible. It’s usually a daily news curation simplified and presented in an easy to digest way.
The most popular ones are Morning Brew and The Hustle. Both have millions of subscribers. But there is still room to get in there. Understand where you can add value or what’s your unique point of view. Make your news newsletter about local news or target a different age group than the regular news outlets.
4. Make the hard-to-understand-content-accessible newsletter
There are many types of content that are either hard to reach or hard to understand. If you are able to make it accessible, you’re helping bridge a gap that will be interesting for many people.
Example for the accessible content newsletter: Patent Drop. This newsletter creator is going over the patent fillings the big tech companies are submitting and explains them in a simplified way. Patent fillings are usually very long, and described in a complex language. Making them accessible means that the newsletter is sharing just a small relevant part and explains how will the company might use this patent.
5. The unique content combination newsletter
Are you sitting in between two fields that are usually only discussed apart? Or maybe you came from a specific field and transitioned into another one? This might give you a unique view on the new field that not many people have.
An example might be the Huddle Up newsletter. It’s a daily newsletter that is breaking down the business and money behind sports.
6. Hyper personalized content newsletter
Tailor your newsletter to your audience needs. Send relevant job openings in a specific location or role. Share flight deals to locations your subscribers listed themselves to. Publish real estate or investment opportunities that are personalized based on your audience preferences.
Example for this type of newsletter: OneJob – a weekly newsletter sharing under the radar jobs. Also We Work Remotely is doing so. They send you a digest with job listings in pre-selected fields in remote companies.
7. Case studies, tips and examples newsletter
A bit like the expert newsletter, this one is more practical. If you can come up with examples, share tips and analyze case studies in a specific domain, you should go for it. Practical content might mean more virality. People tend to share helpful ideas.
Example: Marketing Examples – a weekly newsletter that shares a new case study in the marketing world. The point is to show what works and why it works. Analyzing the thought process behind the marketing campaigns.
Newsletter ideas – it’s just the beginning
For most people, newsletter is just the beginning. Its a means to an end. Find your unique voice, and just start writing. The more you write, the better your content gets.
Above, we’ve suggested 7 newsletter ideas for you to use. There are many other possibilities you can try!